Millennials Are Abandoning Their TV Sets Faster Than Ever

TIME

Young people are ditching their television sets even faster than in previous years, according to new data, with traditional TV usage falling among viewers age 18-34 falling at twice the normal rate in the recent September to January season.

A new Nielsen survey shows that traditional TV usage among millennial viewers tumbled 10.6% between September and January, the New York Post reports. Since 2012, traditional TV usage had only been falling at about 4% a year from season to season.

The sudden acceleration of young people dropping TV in favor of Netflix surprised many analysts. “The change in behavior is stunning. The use of streaming and smartphones just year-on-year is double-digit increases,” Alan Wurtzel, NBCUniversal’s audience research chief, told the Post. “I’ve never seen that kind of change in behavior.”

In 2011, 21.7 million young adults were tuning in to their TV sets, but that figure fell to…

View original post 63 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s